Friday, June 29, 2007

Telling it like it really is

One mediadork finally has the courage to tell the truth about this goddamned iPhone. It's just a phone, people. A really expensive one. Listening to the breathless coverage you'd think it was the Second Coming. I'll give Apple and Jobsdork some credit. They've been able to generate a little buzz around this thing. And the unit isn't entirely ugly. But the honeymoon is over. We had our honeymoon phase too back in the 90's. It doesn't last. Now we have to work for a living. Apple's going to find that out. Meanwhile we're laser-focused on our strategy. It may not be as "sexy", but we're after big game. Apple can have their little niche and the adoration of clueless fashionistas and mediadorks. Jim, keep up the good work. As mediascum go, you're pretty okay. I'm sending you a pink Zune as a thank you. Squirt me.

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